Advice

Why Open Graph Settings Matter for Recruitment

In this blog post, we'll discuss why open graph settings matter for recruitment and how you can use them to improve your click through rate.

August 16, 2022
4
minutes
read

Tom Ellison

Head of Marketing
,
Stryve

Tips 1

Did you know that open graph settings can have a big impact on your recruitment efforts? If you're not taking advantage of them, you could be missing out on a lot of potential candidates. In this blog post, we'll discuss why open graph settings matter for recruitment and how you can use them to improve your click through rate.

We'll also talk about the importance of having high quality images, keyword rich titles and descriptions. So don't miss out - read on to find out more!

Open graph settings are basically pieces of code that tell social media platforms what information to display when someone shares your content. This includes the title, description and image. They were originally introduced by Facebook in 2010 and have since been adopted by other platforms such as LinkedIn, Twitter and Google+.

Why do open graph settings matter for recruitment? Well, if you're trying to attract top talent, you need to make sure that your employer brand is looking its best across all channels. And with over 70% of job seekers using social media in their search, it's more important than ever to get your open graph settings right.

Tips 2

When potential candidates see your content shared on social media, you want them to be able to quickly and easily see what your company is all about. That's why it's important to have a high quality image, keyword rich titles and descriptions. These will all help to improve your click through rate and convince candidates to apply for roles at your business.

What are keywords? Keywords are the phrases people use to find something online. If you think about your job the keyword is likely to be the job title itself e.g. 'Marketing manager job'. When creating your keyword list for each role just think about what candidates are likely to input in search engines to find your role.

How do you control your open graph settings? If you are using an ATS like Stryve you will have the ability to edit the open graph settings for each of your jobs, making them highly personalised to your target audience. If you are sharing a page from your main website, your marketing or IT team should be able to help you by making relevant changes in your web management system.

Tips 3

So there you have it - now you know why open graph settings matter for recruitment! Be sure to take advantage of them and you could see a big improvement in the quality of candidates applying for roles at your company. Good luck!

If you want to learn more about open graph settings or employer branding, be sure to check out our other blog posts. We cover everything from how to create an employer brand strategy to the best ways to use social media in recruitment.

And if you're looking for top talent, we can help you find the very best candidates for your business. Just book a discovery call with us here.

Tips 4

Liked what you read, tell your friends.

Check out some other relevant tips and tricks

Escape with Madelaine

Escape with Madelaine

Read it
right arrow
Stryve Founder’s fireside series: The journey to B Corp

Stryve Founder’s fireside series: The journey to B Corp

Read it
right arrow
January Feature Updates in Stryve

January Feature Updates in Stryve

Read it
right arrow
How to reduce staff attrition and keep your top talent

How to reduce staff attrition and keep your top talent

Read it
right arrow