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How to write a cold email that gets results

In this Learnings post, we will walk you through the process of writing an email that will make candidates sit up, and take notice. We'll also share some tips on how to improve your chances of getting a response.

March 25, 2022
6
minutes
read

Tom Ellison

Head of Marketing
,
Stryve

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If you're looking for a guide on how to write a cold email that actually gets results, you've come to the right place. In this Learnings post, we will walk you through the process of writing an email that will make candidates sit up, and take notice. We'll also share some tips on how to improve your chances of getting a response. By following these tips, you'll be able to increase your chances of getting a response from potential candidates.

First, let's start with the basics. A cold email is an email that is sent to a potential candidate who has not expressed interest in your company or role. The goal of a cold email, is to introduce yourself and your company, and to invite the recipient to learn more about you. When writing a cold email, it's important to keep the following things in mind:

- Personalise the email as much as possible.

- Focus on the recipient, not on yourself.

- Make sure the email is short and to the point.

- Use a professional tone.

- Avoid using technical jargon or acronyms.

- Proofread your email before sending it!

With those tips in mind, let's move on to the email itself. The first step is to introduce yourself and your company. Keep it brief - you don't want to overwhelm the recipient with too much information. Next, explain why you're emailing them. Are you recruiting for a specific role? Is there an upcoming event that they might be interested in? Make sure to include a call to action - tell them what you want them to do next. Finally, thank them for their time and sign off with your name and contact details.

Now that you know how to write a cold email, let's talk about how to follow up. If a candidate doesn't respond to your initial email, don't panic! There are a few things you can do to increase your chances of getting a response. First, try sending a second email. This time, focus on why the role might be a good fit for them. Include additional information about your company and the team they would be working with. You can also reach out by phone or LinkedIn message - sometimes, a personal touch can make all the difference.

If you're emailing a large number of candidates, it can be time-consuming to follow up with each one individually. In this case, consider using a talent management system to help automate email conversations with your candidates.

With Stryve, you can mass contact candidates, loaded with personalisation. As soon as you know whether you'll be progressing the candidate or not, you can simply move the candidate to the next stage and the next set of automated emails will be sent - pretty neat huh! Email marketing and cold emailing can be daunting - but with a little practice, you'll be able to write emails that actually get results.

If you're looking for more tips on recruitment marketing, be sure to check out our Learnings page. We've got tons of great resources to help you attract top talent. Until next time!

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